Audi’s new design finally looked right on an SUV, and it hinted at a bigger reset
Audi’s Concept C had already signaled a design regime change, but when creators translated that look onto a big SUV silhouette, the brand’s next era suddenly felt believable, premium, and a little dangerous. Audi showed the Concept C and, with it, a new visual language that felt sharper and more intentional than what many buyers … Read more
